I Say Attrition, You Say Optimal Channel Lineup Reconfiguration
FAST Channel Attrition Rates in the United States
Channel attrition has been a hot topic for some time now as FAST continues to expand the number of available channels and some find favor whilst others waver.
I have calculated the monthly attrition rates starting from January 2022, calculating these on a 6 month rolling average for attrition rates on a 1 month, 3 month, 6 month and 12 month basis. Below are the most recent data points based on FASTMaster data.
1 Month Attrition Rate: 2.9%
What this means: over the 6 months between September 2023 and February 2024, the average % of channels remaining on tracked FAST services on a month-to-month basis was 97.1%. In other words, 2.9% of channels did not make it from one month to the next.
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