FASTMaster Update

It has been close to five years since I was first asked at Variety VIP+ to explore the FAST market for a potential report. In that time I've published seven FAST reports at Variety, headlined conferences and events across the world, created The FASTMaster and worked personally with many brands in the entertainment industry as they look to hone their strategies within FAST.

Today, part of that journey comes to an end. I'm extremely happy to announce that I have accepted a role at Amazon MGM Studios as Creative Lead, 1P/Exclusive FAST to help build out the channel offering.

Taking on this new role will not leave enough time to continue as FASTMaster. For those of you who have come to rely on this data as part of your job, don't despair! I have spoken with a couple of friends who are interested in carrying on the mantle to some degree. You may see posts from them in the coming weeks.

To everyone who has followed me, supported me, taken time to speak with me and helped to nurture my knowledge in the space, thank you. I wouldn't be here without you. It's been an immense pleasure to be able to help shape this growing industry and to have been trusted by so many of you. I hope I helped a little.

With best wishes,